Sunday, October 28, 2012

Lancaster LTD presents Ryron Gracie for Movember.

Lancaster and Roots of Fight™ are media and lifestyle apparel brands that pay homage to icons who have shaped our recent history in pop culture and martial arts. Through capsule collections of clothing and high production value short films featuring unique historical footage and interviews, Lancaster and Roots of Fight™ connect the trailblazers of yesterday to the stars of today and the icons of tomorrow.

Lancaster Icons include: Elvis Presley, Muhammad Ali, Evel Knievel, Bruce Lee, Snoop Dogg and Mike Tyson.

About MOVEMBER:

Quite literally, Movember is changing the face of men's health. Each November, the organization encourages and motivates men to grow moustaches in an effort to raise funds and awareness for men's health.

Participants, known as "Mo Bros" grow a moustache, referred to as a 'Mo,"throughout the month of November, aka Movember."
Of course, there are a serious contìgent of "Mo Sistas"as well.

Lancaster and Roots of Fight's™ Movember Mission

We have proudly partnered with Movember as a way to give back to the community through a unique program that we created specifically for this year's "Movember and Sons" theme. This year's campaign is all about the passing down of knowledge, heritage and tradition - both literally and figuratively - from generation to generation. We have taken this concept and applied it to our list of icons. More information available at: http://www.lancasterltd.com

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