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At the Summit, the UFC and
STRIKEFORCE announced a formalized written policy against performance enhancing
drugs (PEDs) and other banned substances.
Lawrence Epstein, the
company’s Executive Vice-President and General Counsel, explained the written
policy is a continuation of existing policy, and that both promotions will
follow guidelines drafted by the same law firm which advises the National Football
League on PEDs.
Epstein said: “It is
important to continue educating our athletes on the dangers of PEDs and other
banned substances. Additionally, no new UFC or STRIKEFORCE promotional
agreement will become effective before the athlete has provided a clean PED
test result.”
He added: “PED and banned
substance usage harms the integrity of sport, potentially compromises the
safety of our athletes, raises concerns for both short and long-term health
issues and sends an improper message to our fanbase. We will continue to be at
the forefront of this issue. And we will continue to work with Athletic
Commissions and other bodies to ensure – to the fullest extent possible – that
testing procedure keep pace with scientific advancements regarding the identification
and detection of prohibited substances.”
The promotions’ medical
consultant Dr. Jeff Davidson then spoke to the athletes about both the short
and long-term medical effects of PEDs. Dr. Davidson discussed the topical
Testosterone Replacement Therapy (TRT) and Keith Kizer – the Executive Director
of the Nevada State Athletic Commission – detailed the laws and regulations
pertaining to PEDs and TRT.
The Fighter Summit itinerary
also included topics such as how the fighters can better promote themselves
using social media, an announcement on the company’s new relationship with
video game giant EA Sports, a talk from pro football Hall of Famer Michael
Irvin on the social responsibilities and pressures placed upon modern-day
athletes, and a presentation on sensitivity and promoting professional brand
excellence.
UFC President Dana White
said: “When we see our fighters during event time, they are cutting weight or
are going from interview to interview, so it is important to sit down with them
– all 300-plus of them – in a room and go over what is happening in our sport.
We had a great line-up of speakers, experts in everything from social media, to
brand awareness to medical experts, and our fighters went away with some great
information. These summits are crazy to organize, but as a responsible company
we feel they are very worthwhile.”
It was also announced that,
despite an increase in cost, all UFC and STRIKEFORCE athletes will have
accidental medical insurance for a second year, including added coverage for
pre-existing conditions.
UFC Chairman Lorenzo Fertitta
said: “Flying over three hundred athletes from literally all over the world,
from Brazil, Europe, the Far East, Australia and all over North America, is
always a logistical challenge. But it is invaluable for our major sports
organization to get all of our athletes together go over things like insurance,
drug testing and social responsibility. We had great feedback from our athletes
and the summit was extremely worthwhile.”
For more information or
current fight news, visit www.ufc.com. All bouts live and subject to change.
About the Ultimate Fighting
Championship®
Universally recognized for its action-packed,
can’t-miss events that have sold out some of the biggest arenas and stadiums
across the globe, the UFC® is the world’s premier mixed martial arts (MMA)
organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and
with offices in London, Toronto and Beijing, UFC produces more than 30 live
events annually and is the largest Pay-Per-View event provider in the world. In
2011, the UFC burst into the mainstream with a landmark seven-year broadcast
agreement with FOX Sports Media Group. The agreement includes four live events
broadcast on the FOX network annually, with additional fight cards and
thousands of hours of programming broadcast on FOX properties FX and FUEL TV.
This also includes the longest-running sports reality show on television, The
Ultimate Fighter®, which now airs on FX.
In addition to its reach on
FOX, UFC programming is broadcast in over 149 countries and territories, to
nearly one billion homes worldwide, in 20 different languages. UFC content is
also distributed commercially in the United States to bars and restaurants
through Joe Hand Promotions, in English throughout Canada via Premium Sports
Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also
connects with tens of millions of fans through its website, UFC.com, as well as
social media sites Facebook and Twitter. UFC President Dana White is considered
one of the most accessible and followed executives in sports, with over two
million followers on Twitter. Ancillary UFC businesses include best-selling
DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts
and video on demand around the world, the best-selling UFC Undisputed® video
game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program,
UFC Fan Expo® festivals, branded apparel and trading cards.
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